Created with Love of Team Primex information systems limited
Founder, chief executive and board director. I have spent twenty years building companies in logistics, health systems and industrial software, and now split my time between a small number of boards, a handful of investments, and writing.
A small number of engagements each year, chosen for whether there is a real operating problem underneath the request.
Non-executive and chair roles where the work is genuinely operational rather than ceremonial, with a bias towards companies between Series B and profitability.
Short, intensive engagements with founding teams facing a specific structural problem: a broken cadence, a stalled hiring plan, a market that has shifted underneath them.
Seed and Series A cheques into founders building unglamorous infrastructure, usually in logistics, health systems and industrial software.
Interim executive roles in businesses that are structurally sound and operationally lost, typically eighteen months from stabilisation to handover.
Conference keynotes and closed-door sessions on scaling, capital strategy and the parts of executive work that are rarely discussed honestly.
Essays, long-form case studies and an occasional newsletter on operating discipline, published here and syndicated selectively.
Companies built, turned around and backed. The filter below sorts by the kind of involvement.
Twenty years, five companies and a reasonable number of mistakes.
Eighteen months, four people and No work no tender nothing . The most expensive and most useful education I got .
Joined in the most Prestigious Global Recognition and Doing it with passion and achive
Started in a borrowed room as Sublet with shared Room. doing Desiugn work event and Promo Supplier
A Health Tech Journey in first time ever ion Bangladesh.
A Contractor and Import Export Business Entity Successfully Turned over for 30 million in the Covid Year.
A Most Successful Business in my portfolio .
Empowering businesses across Malaysia with reliable, strategic corporate solutions.
Where I currently sit, and where I have sat before.
Industrial automation company; chair of the remuneration committee since 2021.
Advised the group board through the integration of Halcyon Health.
A charitable trust funding vocational training across the North of England.
Developer tooling company; joined as chair at Series B.
Awards and honours, listed mostly because people ask.
Recognised for the growth of Halcyon Health across nine markets.
Listed in the technology category following the Northwind restructuring.
Awarded to Northwind Logistics two years after the operating model rebuild.
For contribution to industrial modernisation in the North West.
Three levels of involvement, from a single conversation to a multi-year board seat.
For founders with one specific question
A single ninety-minute session, prepared for properly. No follow-on commitment expected on either side.
Book a callFor teams facing a structural problem
Eight to twelve weeks embedded with the executive team, ending with a documented operating cadence you own.
Start a conversationFor companies past Series B
A non-executive or chair role with genuine operating involvement, taken on for a small number of companies at a time.
EnquireThe questions that come up most often
Founders, chairs and partners I have worked alongside.
Adrian arrived into a business that had convinced itself its problems were external. Within a quarter the conversation had changed entirely, and within a year so had the numbers.
The most useful board member I have worked with, largely because he asks the question everyone else has quietly decided not to ask.
He is unusually good at telling founders something they do not want to hear in a way that leaves them able to act on it. That is rarer than it sounds.
We brought Adrian in for eight weeks and are still using the operating cadence he set up three years later. Best money we have spent.
Clear-eyed about capital in a way that is genuinely uncommon among operators. He saved us from a term sheet we were about to sign out of exhaustion.
No theatre, no frameworks for the sake of it. He looks at what is actually happening and then says so plainly.
Trusted by operators and investors
