How I work

A small number of engagements each year, chosen for whether there is a real operating problem underneath the request.

Board & Governance

Non-executive and chair roles where the work is genuinely operational rather than ceremonial, with a bias towards companies between Series B and profitability.

Operating Advisory

Short, intensive engagements with founding teams facing a specific structural problem: a broken cadence, a stalled hiring plan, a market that has shifted underneath them.

Investment

Seed and Series A cheques into founders building unglamorous infrastructure, usually in logistics, health systems and industrial software.

Turnaround Leadership

Interim executive roles in businesses that are structurally sound and operationally lost, typically eighteen months from stabilisation to handover.

Speaking

Conference keynotes and closed-door sessions on scaling, capital strategy and the parts of executive work that are rarely discussed honestly.

Writing & Research

Essays, long-form case studies and an occasional newsletter on operating discipline, published here and syndicated selectively.

Selected work

Companies built, turned around and backed. The filter below sorts by the kind of involvement.

All work Company Building Turnarounds Investments Advisory

The road here

Twenty years, five companies and a reasonable number of mistakes.

2004

First company, first failure
Cambridge

Eighteen months, four people and a product nobody wanted. The most expensive and most useful education available.

2008

Head of Product, Tessellate
London

Joined at forty people and left at six hundred, having learned what a functioning operating cadence looks like from the inside.

2012

Founded Halcyon Health
London

Started in a borrowed room above a pharmacy with a thesis about clinical record interoperability that took four years to prove.

2016

Chief Executive, Northwind
Manchester

Took over a profitable business with a structurally obsolete cost base and rebuilt it around software.

2019

Halcyon acquired
London

Acquired by Meridian Health Group. Stayed through a twelve-month integration, which was harder than the seven years preceding it.

2021

Northwind lists on the LSE
London

A £1.1bn listing and the end of an era. Stepped back from executive roles the following spring.

2022

Operating Partner & board portfolio
London

Moved deliberately from running one company to helping several, plus writing and the Founders Table programme.

Board & trustee positions

Where I currently sit, and where I have sat before.

Vantage Robotics
Vantage Robotics
Non-Executive Director · 2018 – Present

Industrial automation company; chair of the remuneration committee since 2021.

Meridian Health Group
Meridian Health Group
Advisory Board · 2019 – 2022

Advised the group board through the integration of Halcyon Health.

The Northern Trust for Enterprise
The Northern Trust for Enterprise
Trustee · 2021 – Present

A charitable trust funding vocational training across the North of England.

Cadence Software
Cadence Software
Chair · 2023 – Present

Developer tooling company; joined as chair at Series B.

Recognition

Awards and honours, listed mostly because people ask.

EY Entrepreneur of the Year, UK
Ernst & Young · November 2018

Recognised for the growth of Halcyon Health across nine markets.

Fortune 40 Under 40
Fortune · September 2016

Listed in the technology category following the Northwind restructuring.

Best Places to Work, Top 10
Great Place to Work UK · March 2020

Awarded to Northwind Logistics two years after the operating model rebuild.

Honorary Doctorate, Business Administration
University of Manchester · July 2023

For contribution to industrial modernisation in the North West.

Ways to work together

Three levels of involvement, from a single conversation to a multi-year board seat.

Advisory Call

For founders with one specific question

A single ninety-minute session, prepared for properly. No follow-on commitment expected on either side.

Book a call
What you get:
  • Ninety minutes, one topic
  • Written brief reviewed beforehand
  • Summary note within 48 hours
  • Direct email access for two weeks
  • No engagement fee
  • Introductions where useful

Engagement

For teams facing a structural problem

Eight to twelve weeks embedded with the executive team, ending with a documented operating cadence you own.

Start a conversation
What you get:
  • Weekly executive sessions
  • Operating cadence design
  • Hiring plan review
  • Board reporting rebuild
  • Full team access throughout
  • Handover documentation

Board Seat

For companies past Series B

A non-executive or chair role with genuine operating involvement, taken on for a small number of companies at a time.

Enquire
What you get:
  • Quarterly board meetings
  • Monthly executive check-in
  • Committee participation
  • Investor relations support
  • Executive hiring involvement
  • Multi-year commitment

FAQs

The questions that come up most often

Almost entirely on whether there is a real operating problem underneath the request. If the honest answer is that the team already knows what to do and wants external validation, I will say so and decline, usually in the first conversation.

Two days a week for eight to twelve weeks, sitting with the executive team rather than presenting to it. The output is a working operating cadence and a small number of decisions that were being deferred, not a deck.

Occasionally, and never in the same quarter as an advisory engagement begins. Where both happen the terms are disclosed to the board in writing before anything is signed.

The contact form is the fastest route. Please include the date, the audience and roughly what you would like the session to change for the people in the room.

What people say

Founders, chairs and partners I have worked alongside.

Karen Adderly
Karen Adderly
Chair, Northwind Group

Adrian arrived into a business that had convinced itself its problems were external. Within a quarter the conversation had changed entirely, and within a year so had the numbers.

Sophia Caldwell
Sophia Caldwell
CEO, Codeverse

The most useful board member I have worked with, largely because he asks the question everyone else has quietly decided not to ask.

Lillian Mercer
Lillian Mercer
Managing Partner, Webnify

He is unusually good at telling founders something they do not want to hear in a way that leaves them able to act on it. That is rarer than it sounds.

Eleanor Winslow
Eleanor Winslow
Founder, Devoria

We brought Adrian in for eight weeks and are still using the operating cadence he set up three years later. Best money we have spent.

Olivia Redford
Olivia Redford
CFO, Pixelify

Clear-eyed about capital in a way that is genuinely uncommon among operators. He saved us from a term sheet we were about to sign out of exhaustion.

Clara Whitmore
Clara Whitmore
COO, Softora

No theatre, no frameworks for the sake of it. He looks at what is actually happening and then says so plainly.

Companies I have built, backed or advised

Trusted by operators and investors