Selected work

Companies built, turned around and backed. The filter below sorts by the kind of involvement.

All work Company Building Turnarounds Investments Advisory

How I work

A small number of engagements each year, chosen for whether there is a real operating problem underneath the request.

Board & Governance

Non-executive and chair roles where the work is genuinely operational rather than ceremonial, with a bias towards companies between Series B and profitability.

Operating Advisory

Short, intensive engagements with founding teams facing a specific structural problem: a broken cadence, a stalled hiring plan, a market that has shifted underneath them.

Investment

Seed and Series A cheques into founders building unglamorous infrastructure, usually in logistics, health systems and industrial software.

Turnaround Leadership

Interim executive roles in businesses that are structurally sound and operationally lost, typically eighteen months from stabilisation to handover.

Speaking

Conference keynotes and closed-door sessions on scaling, capital strategy and the parts of executive work that are rarely discussed honestly.

Writing & Research

Essays, long-form case studies and an occasional newsletter on operating discipline, published here and syndicated selectively.

What people say

Founders, chairs and partners I have worked alongside.

Karen Adderly
Karen Adderly
Chair, Northwind Group

Adrian arrived into a business that had convinced itself its problems were external. Within a quarter the conversation had changed entirely, and within a year so had the numbers.

Sophia Caldwell
Sophia Caldwell
CEO, Codeverse

The most useful board member I have worked with, largely because he asks the question everyone else has quietly decided not to ask.

Lillian Mercer
Lillian Mercer
Managing Partner, Webnify

He is unusually good at telling founders something they do not want to hear in a way that leaves them able to act on it. That is rarer than it sounds.

Eleanor Winslow
Eleanor Winslow
Founder, Devoria

We brought Adrian in for eight weeks and are still using the operating cadence he set up three years later. Best money we have spent.

Olivia Redford
Olivia Redford
CFO, Pixelify

Clear-eyed about capital in a way that is genuinely uncommon among operators. He saved us from a term sheet we were about to sign out of exhaustion.

Clara Whitmore
Clara Whitmore
COO, Softora

No theatre, no frameworks for the sake of it. He looks at what is actually happening and then says so plainly.

Companies I have built, backed or advised

Trusted by operators and investors